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We are a Sydney-based design studio specialising in branding and wayfinding. more…

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The Practical Man Identity

Scope:
Identity, Guidelines, Signage, Web, Campaign, Strategy, Packaging

The Practical Man is a new destination for men’s sports style and fitness. They offer a curated selection of some of the worlds leading activewear, equipment and editorial content. Working with The Practical Man we developed the identity and visual language that expresses their unique perspective on men’s performance style. Visit thep​rac​ti​cal​man​.com

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Team

Client
The Practical Man
Web
Sons & Co.