Hello
Hello
We are a Sydney-based design studio specialising in branding and wayfinding. more…
Work
White Bay
Power Station
Identity
undo the day
Identity
Beebo
Identity
David Selden Design
Identity
Yirranma Place Identity
Identity
Yirranma Place Signage
Identity
Make Identity
Identity
Goulburn Regional Art Gallery
Identity
Play Edition
Packaging
Studio U.C
Identity
Studio Johnston
Identity
Pocket
Identity
Sydney New Year’s Eve
Identity
Fuse Architects
Identity
Baseline
Identity
City Renewal Authority
Identity
Artbank Identity
Identity
Joey Games
Identity
Sixty book
Publishing
The Coop
Identity
Blue Carbon
Identity
Jenny Bell
Publishing
Artbank Window
Sixty exhibition
Identity
SJB brochures
Publishing
SJB Launch
Signage
Otherwise Arbitrary Moments
Publishing
Year of The Monkey
Publishing
Sounds Woo
Publishing
Happy Maple
Made/Worn Exhibition
CareerTrackers Awards 2017
Identity
The Practical Man Identity
Identity
Advantage Report
Identity
AGI Open Sydney 2020
Identity
CareerTrackers Awards 2018
M Moser
Thinking Business
Kirribilli Pilot Project
Signage
Making Identity
Matthew Carbone logo
Neomi
Identity
Aspect Studios
Identity
The Architect’s Bookshop
Identity
Port Douglas Conference
White Bay
Power Station
Identity
undo the day
Identity
Beebo
Identity
David Selden Design
Identity
Yirranma Place Identity
Identity
Yirranma Place Signage
Identity
Make Identity
Identity
Goulburn Regional Art Gallery
Identity
Play Edition
Packaging
Studio U.C
Identity
Studio Johnston
Identity
Pocket
Identity
Sydney New Year’s Eve
Identity
Fuse Architects
Identity
Baseline
Identity
City Renewal Authority
Identity
Artbank Identity
Identity
Joey Games
Identity
Sixty book
Publishing
The Coop
Identity
Blue Carbon
Identity
Jenny Bell
Publishing
Artbank Window
Sixty exhibition
Identity
SJB brochures
Publishing
SJB Launch
Signage
Otherwise Arbitrary Moments
Publishing
Year of The Monkey
Publishing
Sounds Woo
Publishing
Happy Maple
Made/Worn Exhibition
CareerTrackers Awards 2017
Identity
The Practical Man Identity
Identity
Advantage Report
Identity
AGI Open Sydney 2020
Identity
CareerTrackers Awards 2018
M Moser
Thinking Business
Kirribilli Pilot Project
Signage
Making Identity
Matthew Carbone logo
Neomi
Identity
Aspect Studios
Identity
The Architect’s Bookshop
Identity
Port Douglas Conference
Baseline
Scope:
Identity, Guidelines, Signage, Web, Strategy
Identity, Guidelines, Signage, Web, Strategy
Baseline is a head contractor builder specialising in government and commercial projects. We worked closely with the Baseline management team to develop a strategic identity that refined their point of difference and better reflected who they are. In a sea of hi-vis orange, Baseline stands out by keeping things simple. The colour palette is understated and almost mono, primarily black and white.
Design System
The visual language uses the brand symbol as a building block.
The design system is based around core principles that echo their values — simplicity, precision, clarity and transparency.
Design application
Launch day brand handbook created for clients, collaborators and the internal team to help bring them on the journey.
Team
Client
Baseline Projects
Writing
Rohan Trollope
Development
Ten Two
Animation
Never Sit Still
Photography
Christopher Ireland