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Studio Garbett

Design is an act of optimism. It engages the mind and raises the human spirit. We want to make the world better and more delightful through design. more…

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Baseline

Scope:
Identity, Guidelines, Signage, Web, Strategy

Baseline is a head contractor builder specialising in government and commercial projects. We worked closely with the Baseline management team to develop a strategic identity that refined their point of difference and better reflected who they are. In a sea of hi-vis orange, Baseline stands out by keeping things simple. The colour palette is understated and almost mono, primarily black and white.

Design System

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<p>The visual language uses the brand symbol as a building block.</p>

The visual language uses the brand symbol as a building block.

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The design system is based around core principles that echo their values — simplicity, precision, clarity and transparency.
The design system is based around core principles that echo their values — simplicity, precision, clarity and transparency.

Design application

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Launch day brand handbook created for clients, collaborators and the internal team to help bring them on the journey.
Launch day brand handbook created for clients, collaborators and the internal team to help bring them on the journey.
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Baseline25.jpg.2880x4320_q90_upscale.jpg
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Baseline25.jpg.2880x4320_q90_upscale.jpg
Baseline25.jpg.2880x4320_q90_upscale.jpg
Baseline25.jpg.2880x4320_q90_upscale.jpg
Baseline25.jpg.2880x4320_q90_upscale.jpg

Team

Client
Baseline Projects
Writing
Rohan Trollope
Development
Ten Two
Animation
Never Sit Still
Photography
Christopher Ireland