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Design is an act of optimism. It engages the mind and raises the human spirit. We want to make the world better and more delightful through design. more…
Sydney New Year’s Eve
Identity, Guidelines, Signage, Digital, Campaign
Sydney’s flagship event is the New Year’s Eve celebrations. Over a million people attend, and the event is broadcast worldwide to over two billion people. It generates around $120 million for the local economy. Our role, as engaged by the City of Sydney, was to create the New Year’s Eve identity for 2019 — 2021. This involved developing a formalized brand identity for New Year’s Eve, with consistent naming, logo, visual language, and brand guidelines that will be used year after year. This identity also guided the creative direction of the fireworks display, the bridge animations, and the broadcast design, ensuring a cohesive and memorable experience for all attendees and viewers.
Design System
The logo is designed to be used in different configurations so that it becomes an active part of the visual identity.
Brand applications
Information Booth
The identity needed to speak to local residents, domestic and international visitors, business and government stakeholders, and reflect Sydney as a welcoming, accessible, and cultural global city.
Lanyard
The identity design system provides a consistent visual narrative across the entire event experience.
Lord Mayor’s Picnic wristbands
Girl Scouts badge
