Yirranma Place is a community precinct for social purpose with philanthropy at its heart. Commissioned by the Paul Ramsay Foundation, Yirranma Place is the first purpose-built philanthropy centre in Australia. We were engaged to assist with the naming, positioning, brand identity and signage program.
Yirranma (yeer-rahn-ma) is a Gadigal word meaning “many create”; synonymous with the intended purpose of the building and the community it aims to create. It is a contemporary meeting place on the land that has been part of Gadigal country for tens of thousands of years.
Yirranma Place is a place for growth; a place for regeneration, a place for good and a place to inspire others to do good. Building on these themes, Australian native plants informed the colour palette, room naming and graphic identity.
The influence of Aboriginal and Torres Strait Islander peoples extends throughout the building. The naming system for the rooms was intended to instil a sense of layered identities, histories and memories. Travelling through the building, visitors encounter welcoming stories of place that work to enhance a sense of community.
Yirranma Place is a precinct focused on generating impact for the not-for profit sector and demonstrating the power of social enterprise for change.
The identity functions across a range of media including digital, print and wayfinding signage.
Café co-brand with Two Good Co.
Collaborators: Paul Ramsay Foundation (Client), Anson Smart, Bold Signs, Collins & Partners, Cornerstone Developents, Cunneen Signs, Flavio Carvalho, Grumpy Sailor, Mainbrace Construction, Make Bespoke, Never Sit Still, Polygenic, Romello Pereira, SJB, Shape Agency, 630 Agency, Two Good Co.
Explore the signage of Yirranma Place.
