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Design is an act of optimism. It engages the mind and raises the human spirit. We want to make the world better and more delightful through design. more…
Yirranma Place Identity
Identity, Guidelines, Signage, Digital, Strategy
Yirranma Place is a community precinct for social purpose with philanthropy at its heart. Commissioned by the Paul Ramsay Foundation, Yirranma Place is the first purpose-built philanthropy centre in Australia. We were engaged to assist with the naming, positioning, brand identity and signage program.
Yirranma (yeer-rahn-ma) is a Gadigal word meaning “many create”; synonymous with the intended purpose of the building and the community it aims to create. It is a contemporary meeting place on the land that has been part of Gadigal country for tens of thousands of years.
Design system
Yirranma Place is a place for growth; a place for regeneration, a place for good and a place to inspire others to do good. Building on these themes, Australian native plants informed the colour palette, room naming and graphic identity.
Design Application
Yirranma Place is a precinct focused on generating impact for the not-for profit sector and demonstrating the power of social enterprise for change.
Narrbang.galang by Lorraine Connelly-Northey
The identity functions across a range of media including digital, print and wayfinding signage.
Café Sub-brand
Café co-brand with Two Good Co.
Explore the signage of Yirranma Place.