Hello
Hello
We are a Sydney-based design studio specialising in branding and wayfinding. more…
Work
White Bay
Power Station
Identity
undo the day
Identity
Beebo
Identity
David Selden Design
Identity
Yirranma Place Identity
Identity
Yirranma Place Signage
Identity
Make Identity
Identity
Goulburn Regional Art Gallery
Identity
Play Edition
Packaging
Studio U.C
Identity
Studio Johnston
Identity
Pocket
Identity
Sydney New Year’s Eve
Identity
Fuse Architects
Identity
Baseline
Identity
City Renewal Authority
Identity
Artbank Identity
Identity
Joey Games
Identity
Sixty book
Publishing
The Coop
Identity
Blue Carbon
Identity
Jenny Bell
Publishing
Artbank Window
Sixty exhibition
Identity
SJB brochures
Publishing
SJB Launch
Signage
Otherwise Arbitrary Moments
Publishing
Year of The Monkey
Publishing
Sounds Woo
Publishing
Happy Maple
Made/Worn Exhibition
CareerTrackers Awards 2017
Identity
The Practical Man Identity
Identity
Advantage Report
Identity
AGI Open Sydney 2020
Identity
CareerTrackers Awards 2018
M Moser
Thinking Business
Kirribilli Pilot Project
Signage
Making Identity
Matthew Carbone logo
Neomi
Identity
Aspect Studios
Identity
The Architect’s Bookshop
Identity
Port Douglas Conference
White Bay
Power Station
Identity
undo the day
Identity
Beebo
Identity
David Selden Design
Identity
Yirranma Place Identity
Identity
Yirranma Place Signage
Identity
Make Identity
Identity
Goulburn Regional Art Gallery
Identity
Play Edition
Packaging
Studio U.C
Identity
Studio Johnston
Identity
Pocket
Identity
Sydney New Year’s Eve
Identity
Fuse Architects
Identity
Baseline
Identity
City Renewal Authority
Identity
Artbank Identity
Identity
Joey Games
Identity
Sixty book
Publishing
The Coop
Identity
Blue Carbon
Identity
Jenny Bell
Publishing
Artbank Window
Sixty exhibition
Identity
SJB brochures
Publishing
SJB Launch
Signage
Otherwise Arbitrary Moments
Publishing
Year of The Monkey
Publishing
Sounds Woo
Publishing
Happy Maple
Made/Worn Exhibition
CareerTrackers Awards 2017
Identity
The Practical Man Identity
Identity
Advantage Report
Identity
AGI Open Sydney 2020
Identity
CareerTrackers Awards 2018
M Moser
Thinking Business
Kirribilli Pilot Project
Signage
Making Identity
Matthew Carbone logo
Neomi
Identity
Aspect Studios
Identity
The Architect’s Bookshop
Identity
Port Douglas Conference
Joey Games
Scope:
Identity, Guidelines, Packaging
Identity, Guidelines, Packaging
Joey is a new independent Australian board games company, founded on a mission to share a love of people, the planet and playing board games to affect positive change. We worked with Joey games to develop their brand identity and packaging system.
Design System
An important part of the brand story is the Pouch — it represents curiosity, discovery and a treasure trove of fun and excitement. The Pouch is also where Jo, the mascot, lives; they help to share knowledge, show directions and explain game rules … and take naps.
Packaging system
Team
Client
Joey Games
Motion
Flavio Carvalho