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Studio Garbett

Design is an act of optimism. It engages the mind and raises the human spirit. We want to make the world better and more delightful through design. more…

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Joey Games

Scope:
Identity, Guidelines, Packaging

Joey is a new independent Australian board games company, founded on a mission to share a love of people, the planet and playing board games to affect positive change. We worked with Joey games to develop their brand identity and packaging system.

Design System

Joeyblock.jpg
Joeyblock.jpg
Joeyblock.jpg
Joeyblock.jpg
Joeyblock.jpg

An important part of the brand story is the Pouch — it represents curiosity, discovery and a treasure trove of fun and excitement. The Pouch is also where Jo, the mascot, lives; they help to share knowledge, show directions and explain game rules … and take naps.

Joeyblock.jpg
Joeyblock.jpg
<p>Packaging system</p>

Packaging system

Joeyblock.jpg
Joeyblock.jpg
Joeyblock.jpg

Team

Client
Joey Games
Motion
Flavio Carvalho