Hello
Hello
Design is an act of optimism. It engages the mind and raises the human spirit. We want to make the world better and more delightful through design. more…
City Renewal Authority
Identity, Guidelines, Signage, Campaign, Strategy
The City Renewal Authority (CRA) is an ACT Government department that shapes central Canberra as a vibrant place to live, work, explore and enjoy. Their activities are multi-faceted, and their actions are shaping Canberra to be a better place. We were engaged in completing a strategic evolution of the brand to better connect with the public and other stakeholders. The project involved the development of a strategic messaging framework, development of personality and an overhaul of the visual design system, all articulated in a new set of guidelines, robust enough for implementation by the CRA and its external suppliers.
Shaping Central Canberra
The design language celebrates the process of renewal and building via a dynamic and robust design system based around a family of shapes that relate symbolically back to aspects of Canberra (square, circle, heart and hexagon).
Design System
Brand Application
