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Studio Garbett

Design is an act of optimism. It engages the mind and raises the human spirit. We want to make the world better and more delightful through design. more…

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City Renewal Authority

Scope:
Identity, Guidelines, Signage, Campaign, Strategy

The City Renewal Authority (CRA) is an ACT Government department that shapes central Canberra as a vibrant place to live, work, explore and enjoy. Their activities are multi-faceted, and their actions are shaping Canberra to be a better place. We were engaged in completing a strategic evolution of the brand to better connect with the public and other stakeholders. The project involved the development of a strategic messaging framework, development of personality and an overhaul of the visual design system, all articulated in a new set of guidelines, robust enough for implementation by the CRA and its external suppliers.

Shaping Central Canberra

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The design language celebrates the process of renewal and building via a dynamic and robust design system based around a family of shapes that relate symbolically back to aspects of Canberra (square, circle, heart and hexagon).

Design System

Cra Positioning

Brand Application

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Cra graphic1
Cra graphic2
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LYR Sx MERCHERY TOTE copy jpg 2880x4320 q90 upscale
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Team

Client
ACT Government
Writing
Rohan Trollope
Typeface
Vincent Chan