We acknowledge the Gadigal
People of the Eora Nation as the
traditional custodians of the
land on which we live and work.

Joey Games—IdentityPackagingEntertainment

Joey is a new independent Australian board games company, founded on a mission to share a love of people, the planet and playing board games to affect positive change. We worked with Joey games to develop their brand identity and packaging system.

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Packaging system

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An important part of the brand story is the Pouch—it represents curiosity, discovery and a treasure trove of fun and excitement. The Pouch is also where Jo, the mascot, lives; they help to share knowledge, show directions and explain game rules ... and take naps.

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If you want to know more about Joey Games, follow them on instagram.