Joey is a new independent Australian board games company, founded on a mission to share a love of people, the planet and playing board games to affect positive change. We worked with Joey games to develop their brand identity and packaging system.
An important part of the brand story is the Pouch—it represents curiosity, discovery and a treasure trove of fun and excitement. The Pouch is also where Jo, the mascot, lives; they help to share knowledge, show directions and explain game rules ... and take naps.
If you want to know more about Joey Games, follow them on instagram.