In the spirit of reconciliation, we
acknowledge the Traditional Custodians of
country throughout Australia and their
connections to land, sea and community.
We pay our respect to their Elders past and
present and extend that respect to all
Aboriginal and Torres Strait Islander
peoples today.

We acknowledge the Gadigal People of the
Eora Nation as the traditional custodians of
the land on which we live and work.

Joey Games

Joey is a new independent Australian board games company, founded on a mission to share a love of people, the planet and playing board games to affect positive change. We worked with Joey games to develop their brand identity and packaging system.

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Packaging system

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An important part of the brand story is the Pouch—it represents curiosity, discovery and a treasure trove of fun and excitement. The Pouch is also where Jo, the mascot, lives; they help to share knowledge, show directions and explain game rules ... and take naps.

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If you want to know more about Joey Games, follow them on instagram.