We acknowledge the Gadigal
People of the Eora Nation as the
traditional custodians of the
land on which we live and work.

Yirranma Place Identity—IdentityEnvironmental designPlace
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Yirranma Place is a community precinct for social purpose with philanthropy at its heart. Commissioned by the Paul Ramsay Foundation, Yirranma Place is the first purpose-built philanthropy centre in Australia. We were engaged to assist with the naming, positioning, brand identity and signage program.

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Yirranma (yeer-rahn-ma) is a Gadigal word meaning “many create”; synonymous with the intended purpose of the building and the community it aims to create. It is a contemporary meeting place on the land that has been part of Gadigal country for tens of thousands of years.

 

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Yirranma Place is a place for growth; a place for regeneration, a place for good and a place to inspire others to do good. Building on these themes, Australian native plants informed the colour palette, room naming and graphic identity.

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The influence of Aboriginal and Torres Strait Islander peoples extends throughout the building. The naming system for the rooms was intended to instil a sense of layered identities, histories and memories. Travelling through the building, visitors encounter welcoming stories of place that work to enhance a sense of community.

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Yirranma Place is a precinct focused on generating impact for the not-for profit sector and demonstrating the power of social enterprise for change.

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The identity functions across a range of media including digital, print and wayfinding signage.

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Café co-brand with Two Good Co.

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Collaborators: Paul Ramsay Foundation (Client), Anson Smart, Bold Signs, Collins & Partners, Cornerstone Developents, Cunneen Signs, Flavio Carvalho, Grumpy Sailor, Mainbrace Construction, Make Bespoke, Never Sit Still, Polygenic, Romello Pereira, SJB, Shape Agency, 630 Agency, Two Good Co.