Established in 1980, Dimeo is one of Australia’s leading professional cleaning companies. Dimeo employs over 4,000 people across Australia and leads the industry in its sustainability and technology initiatives.
The logo was simplified and refined, making it more cost-effective to reproduce and easier to use across diverse media. The ‘D’ monogram was evolved into a more modern form that conveys the dynamic nature of cleaning activities.
The new identity aligns with their positioning as one of the market leaders, as well as their ambitions and values. The project scope included brand positioning and an extensive rollout that included identity design, printed communications, templates, infographics, guidelines, uniforms, packaging, art direction, website, and writing.