The Architect’s Bookshop is a new, design-focused bookshop in Sydney devoted to architecture, interiors, landscape and urban design. Envisioned as more than a bookshop: a place to browse, feel and smell books, a place for meeting and discourse, a place for architecture lovers. We worked closely with the owners to develop a comprehensive brand identity that reflected the ‘A place for architecture lovers’ positioning. We set out to create an identity that would be surprising and distinctive in the space, but still convey an affinity with architects — with the kind of attention to detail you’d expect, right down to the design of the pricing labels.