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A promotion created to relaunch the range of Conqueror Papers in Australia for K.W. Doggett Fine Papers.
The promotion was approached as a celebration of the cliché. Well worn idioms and phrases served as good vehicles to show off the typefaces designed for Conqueror by French type designer Jean-François Porchez.
Scope included advertising, posters, postcards, type specimen book, folder and ‘Pearls of Wisdom Everyday Thought Cards’.