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Australian Pro Bono Centre
The Australian Pro Bono Centre is an independent centre of expertise that aims to grow the capacity of the Australian legal profession to provide pro bono legal services that are focused on increasing access to justice for socially disadvantaged and/or marginalised persons, and furthering the public interest.
When the centre changed its name, it was decided that their brand needed to reflect an organisation that was more outward looking and relevant on a global stage.
The solution focussed on a core philosophy of the APC, providing equal access to justice for all.